![]() ![]() Just look for elements you think are successful and not so successful, and find out what might set your brand apart while still remaining true to what truly embodies your company. I’m obviously not telling you to copy your competitors. What do you like about each one? What do you NOT like? Sometimes identifying what you don’t like is just as important to the creative process as what you do. You can get ideas for headers by looking at the headers of some of your closest competitors and make notes on what stands out to you about their headers. Do research before you create your header But if you sold motorcycle parts, pastels and flowy fonts would likely not be appropriate (obviously). ![]() For example, if you sell lacy vintage dresses, you might want to have soft floral colors and vintage fonts. What do I mean by “on brand”? I mean it needs to represent your brand visually. It needs to be attractive and interesting, but just as importantly, it needs to be on brand. If someone lands on your profile first, the header is often the first impression you will give someone on your social media. The ideal branding is immediately recognizable as your company, immediately signals what type of company you are, and is highly memorable. Branding is vital for not only attracting new followers, customers, or clients, but also keeping people reminded of you. Having an attractive header will help you gain more followers by grabbing attention, making you look more professional, and helping you form a cohesive brand. The tutorial could also be used to create other types of graphics such as advertising banners, social media posts, book covers, and more. ![]() #Affinity photo brightness menu bar how toThis tutorial is going to teach you how to create a header for any social media platform using Affinity Designer on an iPad. ![]()
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